Marketing suggestions for the shoestring bourgeoisie.- drive traffic
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101 Approaches to Drive Traffic to Your Website
Over 100 methods to drive traffic towards your internet site, drive traffic towards your site
Among the chief concerns we have as site owners you are able to drive traffic to our websites. Not understanding ways to get more traffic, how else will any of us get more leads, make more sales and strive to make money online?
There are many of methods to get more traffic, so I�ve collected a list of my favorite traffic-generation techniques. I�ve attempted to get them organized in the following categories:
Content & Marketing with articles
SEO & Search engine marketing tactics
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Marketing with articles
Start your blog post or give a blog to your website. Use WordPress. Tip: Don�t go with the disposable Weblog hosting made available from WordPress.com. It�s a watered-down version of WordPress you can't optimize!
Research your article keywords while using Google keyword tool. Target your blog post posts and articles using these keywords. (Read The way to Add Keywords to your site.) This helps your posts achieve greater rankings in the search results.
Update your website or blog frequently. Three times per week is fantastic. Daily is best.
Write better headlines. Writing compelling headlines that convert into views is an art. Be sure you research your keywords and work them into the headline. Maintain headline congruent using the webpage it describes.
Stay far from duplicating other posts and articles. Duplicate content articles are among the big no-no�s as outlined by Google plus you site might be penalized or banned if you are engaging in this practice. Tip: If you�re hiring out your site content writing, guarantee the contractor knows their job has to pass a plagiarism-detection tool like Copyscape.
When considering content to your website, there's 2 strategies to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you a possiblity to speak to something which is on everyone�s minds, however those topics often relax and fade from relevance as time passes. Evergreen content-as the name suggests-is content that gives timeless value, based on principles that aren�t as more likely to change using the public�s mood. A good little bit of evergreen content may bring traffic steadily, every single year, and makes for a true focal point your website.
Convert your blog post articles to Adobe PDFs and give them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorperate your URL within your bio box (your description about you and how to reach you to find out more.)
Comment on other blogs inside your industry or niche. Make your comments thoughtful, courteous and use a keyword or two. Add the link to your website.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your solution in response to the question you�re addressing and post the link completely article (already posted on your own website) should they want to learn more.
Join niche-related forums and give advice, ask questions, etc. Include links in your websites within your forum signature.
Offer a whitepaper that answers a standard challenge to your audience. Collect email sign-ups in trade. Deliver your whitepaper automatically with your confirmation autoresponder.
Write a book. Include links to resources and your own URL. Provide you with the ebook in your website.
Place a new ebook into ebook directories at no cost or low-cost download.
Convert your ebook right into a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery around the Kindle, Nook and other tablet platforms. Then offer it available for sale through Amazon, Barnes and Noble, etc.
Add your blog posts BlogCarnival.com. Host your site carnival to get exposure to others in your niche while building the significance in your own site.
Form your site promotion network. Accept retweet, mention, link you aren't promote one member each week. (This requires 100% dedication from all members making it work. If a member begins falling recorded on their commitment, they�re out.)
Article promotion. Submit your pithy articles to sites just like the following don't forget to add keyword links leading to your website. (Read Marketing Mastery Series: 5 Steps to Powerful Article writing.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I'm certainly biased, here's a good example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. It is a collection of original articles that link returning to your web site from the Squidoo page.
Add a forum or discussion group software to your site. (Keep in mind: It will take time, dedication and want to grow a thriving community, but it could be definitely worth it.)
Offer regular webinars and communicate the schedule and topics through your website and e-mail lists. Tip: Record the seminars and add these to a members area on your website, or cause them to become available 24/7, thereby bringing more value to your internet site.
Offer a free tool, template or software. When Hotmail was initially introduced, each message carried a bit signature towards the bottom of each email in spite of this �Get your free email at Hotmail�. The e-mail system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Employ a ghost-writer with an outsourcing service like iWriter, oDesk, Elance, etc.
Create a powerful infographic. When done well, infographics make perhaps the driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to supply the message-and your URL.
SEO & Search Engine Marketing
Use keyword-centric tags together with your WordPress posts.
In WordPress, make sure you leave trackbacks started up. Whenever you link to other webmasters, an e-mail will notify your site people who own the modern link and they will likely call at your site. They might even link back!
Install google's Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines once you make a new post, helping your material get indexed faster. Don�t have a WordPress site? Use Ping-O-Matic to accomplish a similar thing.
Can�t make use of the Google Sitemap XML plugin for WordPress* to make your sitemap.xml or robots.txt files (utilised by Google and also other search engines like google?) Make use of a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Push the button and get the face to show up beside your posts inside the Internet search results. (Read Google Authorship: Ways to get Your Picture into Internet search Results.)
Install Google Analytics on your own site and in actual fact see it now and then. It doesn�t have to be Google Analytics, nevertheless, you should be able to observe how much traffic you�re receiving on a weekly basis and where any visitors are being released from? How could you intelligently drive more traffic to your website if you don�t know what�s already on your side?
Submit your internet site to look engines and appearance directories. Seems obvious, but many folks don�t know the place to start. Here's a set of many of the top search sites:
Use the linkdomain command on the internet (ex. linkdomain:marketingideas101.com). Although this only shows a subset in the links contributing right into a domain, it could present you with a thought about how exactly the competition are receiving their rankings.
Research popular misspellings of your company�s name and those of the competitors. Buy those websites and forward the crooks to your site.
Find expired domain names inside your niche which are still receiving traffic and purchase them, directing them toward your web site. Because of this, I suggest Expired Domains.
Use a custom 404 page to help find the information these are seeking from your website if moves or otherwise becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites will offer an enhancement to your rankings and traffic. The top backlink is really a one-way, dofollow link from your high PR site. Also, if you�re just getting started with your website along with low PR, you had better involve some great content, otherwise your opt-in rate with a reciprocal campaign will probably be low.
Join an internet ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies the site. (Less of a disadvantage should you currently have an unsightly site. If that�s the case, start!)
Pay a freelancer or company to build obscene levels of traffic for you personally. Just stay away from ab muscles real chance whether it's a scam (Read What not Drive Traffic Using Fiverr.)
Social video marketing & Podcasting
Read or speak with your ebook contents in an audio post or series of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of your respective ebook, short article or web content? Build a video demonstrating precisely the same information and post to YouTube and Vimeo. Include backlinks to your site in your video description and in video captions. Tip: this can be achieved either by presenting the material yourself, hiring anyone to present it, or by developing a video with something similar to Animoto.
Email Marketing & Syndication
Link your blog along with your Aweber e-mail marketing account. Take signups on your newsletter, ebook or other promotional/informational offers. This may grow your emailing list.
Establish an Rss to your site. Include it with FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts in your Aweber marketing with email service. This may deliver your blog post posts in an enewsletter format to your subscriber list. Set the mailing list to weekly or whatever is correct on your posting frequency.
Email your present and top customers regularly. Ask them regarding desire for new items and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights as well as other relevant correspondence to remain in front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links back to the full articles on your own site. This also lets you gauge what topics are most significant to your readers.
Don�t stop with simply offering your whitepaper from the newsletter signup confirmation page. Include your Facebook, Twitter, Google+ profiles and links along with other websites you have that complement.
Syndicate your blog post with Technorati.
Include your website URL within your email signature. (It�s an excellent destination to offer several of your social media URLs as well.)
Run a solo ad, whereby you make payment for anyone to market your offer to their list. Research your list owners carefully here; all isn't as it may look like. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct a commercial swap. You do have a subscriber list. Another marketer has their subscriber list. Your offers align with every others� e-mail lists. Another marketer sends your offer for their list and also you send their offer to yours. Everything being equal, both of you should view your opt-in lists expand. (Get started at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you have your ad on their list, with the difference being they get a cut in the sales instead of going for a flat fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Ppc or Bing Ads. Tip: View your ad performance carefully at first. You can lose lots of money quickly in case you don�t pay attention!
Pay for banner ads on other websites. Target websites with your niche, preferably. This is a magic formula to start out receiving qualified traffic.
Banner exchange. Just like reciprocal links, you accept to trade banner ad campaigns along with other web owners. Aim for the identical or complementary niches.
Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner marketing program and spread the wealth! Pay others to advertise you to their website visitors and mailing lists giving them a cut. Make sure you can track referred traffic correctly before rolling this out.
Publicity & Spreading the Word
Offer to start out suggestion column for local media outlets. Involve some example column posts and know your pitch a long time before approaching publishers. Finally, ensure that the publisher�s audience matches your personal.
Along the same lines being an advice column, offer to create an editorial. This can be akin to guest posting on someone else�s blog. By offering thoughtful understanding of a common challenge or current event, you bring value towards the publication along with a spotlight for your own efforts.
Write a powerful press release and post to free website article sites and local media outlets. Listed here is a narrow your search of free and paid website article sites:
Are your offline ads supporting your web marketing efforts? You should have your URL on your business cards, flyers, brochures, letterhead; any and all stationary.
Pay an increased school or college student to position flyers together with your offer and URL out. Include college campuses, malls, grocery stores, houses, etc., providing that business proprietors are asked so long because the location is congruent (or neutral) together with your offer. These locations needs to be places where your market frequents. Tip: Unclear those flyers won�t end up in the trash? In today�s day of smartphones, spend on each picture of the flyers as they�re placed.
Drive your URL around town. Brand your URL to your license plate cover, bumper sticker, or have it added professionally to your vehicle�s rear window, tailgate, side, etc. Better should your car differs from the others in some manner (and I�m not discussing that rust spot the same shape as Elvis or even the Virgin Mary.) Want to take this too much? Invest in an eye-catching vehicle wrap.
Buy a pair of sandals or boots and carve your URL in to the bottom of them. Go walk on wet sand or snow and provides those that follow within your footsteps something to think about.
Hold a tournament. Winner gets to be a rave review on the site, an enjoyable toy or gadget, cash.. whatever. The harder compelling and niche-appropriate the prizes, better. Announce the competition winners on your site.
Join a neighborhood business group or association. Members often make use of being listed in the member directory, filled with their website�s URL.
Your business card must have your link on it, naturally. Better, use the back of one's card to convey a particular offer, promotional code, promotion or another thrilling reason behind these to go to your site. Now those networking mixers could actually bring some visits to your web site instead of seeding your organization cards in the bottom of trash bins all over town.
Sponsor a league team. This could be softball, darts, roller derby, bowling-even chess. Think about the audience (the players and their families and fans) along with your own interests when selecting your sponsorship opportunity.
Get seen on television. It proved helpful for Dave Mayer of CleanBottle.com. Dressed in a big bottle costume-complete with URL-Dave was basically caught on video running along Tour de France bicyclists. It went viral and CleanBottle�s orders exploded. She has since chose to make this technique a cornerstone in his online marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. At the end of that event, you ought to be collecting a brief survey to find out how to increase the next event. Request email addresses from those who confirm they would like to opt into your subscriber list.
When folks were taking that event, did they submit a registration form? It do not have been printed! Any flyers or advertising for your event should examine your web site where they�ll find more event details along with the registration form. - drive traffic
Give interviews. Whatever the format, a recorded interview will offer you excellent contact with your market and places you from the expert seat. As the interviewer for any set of questions beforehand, or offer your own. Practice being at ease and request a duplicate in the interview to be used is likely to marketing efforts.
Interview others. With every interview you conduct, the more it will become so that you can interview larger names within your industry. The larger the names, the better the draw. Tip: Have your recorded interviews transcribed and gives them on your website. It�s a terrific way to generate fresh content!
Offer to offer a product review (whether good or bad) or testimonial in exchange for a backlink.
Send your products or services (free of charge) along with other webmasters with an online product review.
Hand out promotional products using your URL on them. Don�t skimp here. Nice metal pens and USB drives often tend to stay with me for any while, even if they've got a brand name and URL emblazoned in it.
Hold a web based treasure hunt. Contestants compete to resolve riddles and collect clues to win mind-boggling prizes. Obviously, one of the clues (as well as treasure!?) is going to be on your website.
Printed banners, billboards and skywriting. Enough said there. Better: Save yourself the printing costs. To retaliate against political sign thieves, Michigan online marketing agency, Oneupweb projected a 30-foot video loop of an dancing Senator Obama onto the side of the building. The stunt made the evening news all over the country.
Produce viral content. How? One idea is to create a legend become a reality. Footwear manufacturer Hi-Tec, created a series of �reality� videos showing their new line of running sneakers were so water-resistant, citizens were attempting to run on water-and we were holding succeeding.
Tattoo (temporary or else) your URL onto your body. Whatever important will most likely get explored.
Ask a celebrity to wear a t-shirt or dress using your URL printed on it.
When attending a tradeshow, your team wear the identical shirts, visibly labeled along with your URL. Buttons and hats are another form of this.
Create an award program. Establish the rules, the award graphics, press release templates, etc. Be discerning about how precisely you end up picking your candidates and earn your announcement. Let the winner(s) to place the modern badge on their site. Obviously, it�s a hyperlink for the award summary yourself site.
Promote a procurement, introductory pricing, free trial offer or another enticing promotion to lead deal-conscious buyers aimed at your web.
Social networking & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on the Facebook �fan page�. Every now and again, will include a url to your own personal website.
Facebook. Install the NetworkedBlogs Facebook app and correct your blog to Facebook. When you post for your blog, your posting automatically shows in Facebook.
Facebook. Link your Facebook account with your Twitter account so a post in Facebook automatically posts in Twitter. This lightens you want to sign in to both accounts and adds diversity in your Twitter updates and messages, in particular when you�re smart enough to automate many of them using�
MarketMeSuite. Manage your social media streams and accounts derived from one of place. Best: Create, schedule and upload your social networking broadcasts a week, month, quarter or year at a time. Greatly cuts down on the facebook marketing burden.
Twitter. Display your Twitter feed on your website or blog. If you�re using your Facebook account regularly, your tweets displays and serve to freshen your web site. This encourages repeat visits and updates your website, holding you back fresh in Google�s serp's.
Twitter. Include your website�s link inside your Twitter bio.
Twitter. Tweet about your product, service or articles. Include links on your onsite material. Use hash tags (#) to add your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog using your LinkedIn account which means your blog articles show up on your profile.
LinkedIn. Incorperate your URL in your profile.
LinkedIn. Start up a LinkedIn group. Best: Target your niche and mention your geographical location in the group�s description to build an even more focused group.
LinkedIn. Too busy to start your individual LinkedIn group? Join other groups and improve the value of those communications. Often, those posts might be expanded for being full articles on your own website. Then provide you with the link to the audience.
Pinterest. Add interesting, non-copyrighted graphics in your websites and blog articles then pin the crooks to your Pinterest account.
Create a profile in almost any of these popular social bookmarking sites. Incorperate your URL inside your profile.
Using these popular social bookmarking sites, bookmark links worthwhile, linked to your niche. Your own website must be one of these brilliant bookmarks.
Ask others to bookmark your website. Or bribe them. In any event.
And finally-because you can�t use a report on only 100 marketing tips on a website called �Marketing Ideas 101�:
Content & Article writing (cont.)
Make a �100 Ways to� list post and ask people to share if they discovered it helpful. Less than that ambitious? Result in the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you receive the idea.